The Basics of Marketing Your Home

Your REALTOR®’s marketing efforts and considerations should include:

  • Advertising
  • Showing the property
  • How long the house has been on the market
  • Whether you’re buying another home
  • Your home should be listed, whenever possible, through a Multiple Listing Service (MLS), which provides an automated email capability

Advertising and Promotion

Properties are commonly advertised through real estate agent websites, Internet home search/listing services, classified advertising and real estate guides.

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Showings and Open Houses

To prepare your home for viewing, make it as bright, clean, cheerful and serene as possible. Always look at your home from the buyer’s point of view

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Quick tips for showings and open houses:

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How Long Has Your House Been on the Market?

Professional appraisers sum up their entire body of knowledge in three words:

“Buyers make value.”

Your home is worth as much as a buyer will pay for it.

If your home has been on the market for months, it’s a clear message that the property may not be worth what you’re asking for it.

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If You’re Buying Another Home

You may wonder what will happen when you’re selling one home and buying another – how will all the details work out?

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Get in touch if you have questions on marketing your home.

Vancouver Island Real Estate Buyer and Seller Specialists